Targeted Propositions in Mission

Reaching the Unreached Within the Worlds of World Mission Motif

Abstract

This paper engages with the mission of the church in the context of Christ’s declaration of the Kingdom of God, emphasising the need for both growth and expansion beyond geographical confines, to the ends of the earth and across generations. It reflects on two pivotal events marking the church’s inception, which appear to indicate distinct targets for the proclamation of the Kingdom. One account emphasises a geographical focus, extending to the “uttermost parts of the earth”—while the other addresses spiritual domains, referencing “the gates of hell” and various earthly authorities. This raises critical questions regarding whether the church’s proclamation should prioritise geographical outreach or encompass diverse domains of influence. To explore these dimensions, the paper considers the application of business management concepts, such as market segmentation and value proposition, to facilitate a more nuanced understanding of mission that transcends mere geographic boundaries. It further examines the factors that affect the effectiveness and efficiency of such an expanded mission orientation. Exploring the concept of the worlds of the world mission through a multidisciplinary approach, this study aims to illuminate strategies for reaching unreached populations in regions otherwise considered evangelised. The findings advocate for integrating these insights into existing geographic mission frameworks to address the persistent existence of unreached groups, even in areas deemed reached. This perspective seeks to augment our understanding of mission in the contemporary context of the Great Commission.